Bachelor of Arts in Journalism and Mass Communication, BA(JMC), is a field of study that is creative, interesting and lucrative. A person who studies Journalism and Mass Communication today, has multiple career options to choose from. Especially in the present digital era.

The first option is Journalism. One can become a print journalist, a TV journalist or a digital journalist.

With the same skill sets, one can even go on to become Content Writers. The demand for content writing is growing exponentially every day.

The third option is Advertising, the communication arm of a successful business enterprise as well as the government. Advertising is all pervading, omnipresent. Every organisation, private or government, profit oriented or non-profit oriented (NGOs/INGOs), political parties, public figures, celebrities, need advertising. It is an exciting, creative and dynamic field.

The fourth option is Public Relations. Today, Public Relation is considered a strategic and intrinsic part of successful organisations.

The fifth option is Digital or Social Media Marketing. With the digital boom, this is another fast-growing area with more demand for trained professionals.

The sixth option is Films. This also includes Television serials, programmes for OTT platforms and other streaming services. The course covers film production, scriptwriting, cinematography, and editing.

The seventh option, after covid now that our economy has opened up, is that of Event Management. There are going to be increased opportunities and need for trained professionals to manage events of every scale.

The eighth option is Media Management. Every media house is a business organization which needs to be run smoothly and profitably. The BA(JMC) course develops an understanding of management principles tailored, keeping in mind the special requirements of a Media Organization.

The BA(JMC) degree does not just raise your employability quotient but also hones your creativity, develops your analytical skills, expands your language and communication skills, polishes your personality and evolve you in to an informed, alert and aware citizen of the country.

There are endless opportunities for a career for students of Mass Communication, which even extends beyond the field of Media and Communications. Following is the partial list of a few potential entry-level job positions for a BA (JMC) graduate:

•             News Presenter/Talk Show Hosts
•             Public Relations Officer in private and government agencies
•             Advertising
•             Radio/Video Jockey
•             Reporter/Correspondent/Journalist
•             TV Correspondent/Photojournalist
•             Creative Consultant/Campaign Designer
•             Feature/Screen/Copy Writer
•             Video editor/ Sound technician
•             Producer/production roles in film industry
•             Academician/ Media Manager/ Corporate Communication