St. Xavier’s College of Management & Technology

NAAC Accredited with B++ Grade (1st Cycle) | AICTE Approved

प्रवाहितो ज्ञानगंगाप्रवाह

Bachelor of Arts – Journalism and Mass Communication

Bachelor of Arts – Journalism and Mass Communication

This programme has been designed to provide students with a firm grounding in communication skills. It aims to develop an ability for critical thinking and creativity and to give the students an opportunity to combine the theoretical curriculum with practical applications, through detailed research, lucid writing skills, oral presentation skills and a mastery of various mass communications media in our global information age.

This programme will prepare students to work across more than one area in the rapidly expanding world of media and corporate communication. It provides key technological skills and knowledge for work in corporate media and communication fields, as well as an understanding of issues and debates concerning media, communication and information.

BA (JMC) students can proceed to Master in Mass Communication (MMC). The broad expertise and skills gained through Mass Communication ensures excellent careers for the graduates even in other professions besides Media. Various employment areas for them are Blogs, Radio Telecasting Companies, Websites, Central Information Service, Advertising Agencies, Broadcasting Corporations, Legal Affairs Department, Photography Companies, Press Information Bureau, Periodicals and Magazines, etc. Some government organizations that offer candidates who have completed Mass Communication programmes are All India Radio (AIR), Doordarshan, Rajbhasha Department in Human Resources Development Ministry, etc.

Students will undergo a rigorous On-the-Job Training (OJT) in the fifth semester for about eight weeks. Efforts will be made to find opportunities for this outside Patna. All expenses of such training will be met by the students.

The programme is also a foundation stone for future careers in Media Law.

BA (JMC) (First Year) Semester -1

COURSE CODENAME OF THE COURSECREDITSMARKS
BA (JMC) 101COMMUNICATIVE ENGLISH4100
BA (JMC) 102GENERAL ARTS3100
BA (JMC) 103INTRODUCTION TO COMMUNICATION5100
BA (JMC) 104RADIO BROADCASTING3100
BA (JMC) 105 PBASICS IN COMPUTER APPLICATION -1 (PRACTICAL)4100
BA (JMC) 106 PDIGITAL AUDIO PRODUCTION – 1 (PRACTICAL)4100
 TOTAL23600

 

BA (JMC) (First Year) Semester -2

COURSE CODENAME OF THE COURSECREDITSMARKS
BA (JMC) 201BASIC MARKETING CONCEPTS3100
BA (JMC) 202SOCIAL MEDIA AND COMMUNICATION4100
BA (JMC) 203MEDIA EDUCATION4100
BA (JMC) 204MASS COMMUNICATION THEORIES4100
BA (JMC) 205 PBASICS IN COMPUTER APPLICATION – 2 (PRACTICAL)4100
BA (JMC) 206 PDIGITAL AUDIO PRODUCTION – 2 (PRACTICAL)3100
 TOTAL22600

 

BA (JMC) (Second Year) Semester – 3

COURSE CODENAME OF THE COURSECREDITSMARKS
BA (JMC) 301PUBLIC RELATIONS4100
BA (JMC) 302PRINT JOURNALISM4100
BA (JMC) 303TELEVISION PRODUCTION – 14100
BA (JMC) 304ADVERTISING4100
BA (JMC) 305COMMUNICATIVE HINDI [ELECTIVE 1]3100
BA (JMC) 306COMMUNICATIVE ENGLISH [ELECTIVE 2]3100
BA (JMC) 307 PWEB DESIGNING (PRACTICAL)4100
BA (JMC) 308 PTELEVISION LAB – 1 (PRACTICAL)4100
 TOTAL27700
Either Elective 1 or Elective 2 can be opted.

 

BA (JMC) (Second Year) Semester – 4

COURSE CODENAME OF THE COURSECREDITSMARKS
BA (JMC) 401TELEVISION PRODUCTION – 24100
BA (JMC) 402CORPORATE COMMUNICATION4100
BA (JMC) 403COMMUNICATION AND DEVELOPMENT4100
BA (JMC) 404FILM STUDIES4100
BA (JMC) 405 PTELEVISION LAB – 2 (PRACTICAL)4100
BA (JMC) 406 PDIGITAL PHOTOGRAPHY (PRACTICAL)  
 [ELECTIVE-1]4100
BA (JMC) 407 PDEVELOPMENT COMMUNICATION  
 (PRACTICAL) [ELECTIVE-2]4100
 TOTAL24600
Either Elective 1 or Elective 2 can be opted.

 

BA (JMC) (Third Year) Semester – 5

COURSE CODENAME OF THE COURSECREDITSMARKS
BA (JMC) 501MEDIA CRITICISM4100
BA (JMC) 502HUMAN RIGHTS AND MEDIA4100
BA (JMC) 503RESEARCH METHODOLOGY4100
BA (JMC) 504 PINTERNSHIP/IN-HOUSE PRODUCTION /AND VIVA6200
 TOTAL18500

 

BA (JMC) (Third Year) Semester – 6

COURSE CODENAME OF THE COURSECREDITSMARKS
BA (JMC) 601MEDIA ENTREPRENEURSHIP4100
BA (JMC) 602MEDIA ETHICS4100
BA (JMC) 603MEDIA AND ENVIRONMENTAL SCIENCE4100
BA (JMC) 604 PSTUDENT  PROJECT AND VIVA10200
 TOTAL22500
A student who has passed 10 + 2 in any discipline with a minimum of 45% marks can seek admission. The medium of instruction is English and all exams will have to be written in English. All students will undergo an English Proficiency Test after securing admission, based on which they will be divided into different groups for English Proficiency Classes.

Bachelor of Arts in Journalism and Mass Communication, BA(JMC), is a field of study that is creative, interesting and lucrative. A person who studies Journalism and Mass Communication today, has multiple career options to choose from. Especially in the present digital era.

The first option is Journalism. One can become a print journalist, a TV journalist or a digital journalist.

With the same skill sets, one can even go on to become Content Writers. The demand for content writing is growing exponentially every day.

The third option is Advertising, the communication arm of a successful business enterprise as well as the government. Advertising is all pervading, omnipresent. Every organisation, private or government, profit oriented or non-profit oriented (NGOs/INGOs), political parties, public figures, celebrities, need advertising. It is an exciting, creative and dynamic field.

The fourth option is Public Relations. Today, Public Relation is considered a strategic and intrinsic part of successful organisations.

The fifth option is Digital or Social Media Marketing. With the digital boom, this is another fast-growing area with more demand for trained professionals.

The sixth option is Films. This also includes Television serials, programmes for OTT platforms and other streaming services. The course covers film production, scriptwriting, cinematography, and editing.

The seventh option, after covid now that our economy has opened up, is that of Event Management. There are going to be increased opportunities and need for trained professionals to manage events of every scale.

The eighth option is Media Management. Every media house is a business organization which needs to be run smoothly and profitably. The BA(JMC) course develops an understanding of management principles tailored, keeping in mind the special requirements of a Media Organization.

The BA(JMC) degree does not just raise your employability quotient but also hones your creativity, develops your analytical skills, expands your language and communication skills, polishes your personality and evolve you in to an informed, alert and aware citizen of the country.

There are endless opportunities for a career for students of Mass Communication, which even extends beyond the field of Media and Communications. Following is the partial list of a few potential entry-level job positions for a BA (JMC) graduate:

  •             News Presenter/Talk Show Hosts
  •             Public Relations Officer in private and government agencies
  •             Advertising
  •             Radio/Video Jockey
  •             Reporter/Correspondent/Journalist
  •             TV Correspondent/Photojournalist
  •             Creative Consultant/Campaign Designer
  •             Feature/Screen/Copy Writer
  •             Video editor/ Sound technician
  •             Producer/production roles in film industry
  •             Academician/ Media Manager/ Corporate Communication

Principal's Message

Fr (Dr) Martin Poras SJ

Education in the words of W.B. Yeats, “is not the filling of a bucket but the lightening of the fire”. Yes, education is about igniting change within; forming men and women who would have the strength of character, the moral fibre, and the courage of conviction to stand for what is right and just. It is about enabling people with voice and choice.